If you’re a Vegas local, loyalty programs can feel like they’re built almost entirely for tourists chasing comps during a long weekend. The new Cherry Rewards Local program at Virgin Hotels Las Vegas takes a different approach. Launching as of May 19, the program is built around repeat visits and everyday perks, rewarding locals for actually spending time on property, whether that’s gaming, dinner at Kassi Beach House, drinks at the bar, or a pool day in the middle of the week.
At the center of the rollout is a dedicated Cherry Rewards Local card available exclusively to Nevada residents, giving locals access to discounts, multipliers, comps, and recurring offers across the entire resort.
The Rundown
Cherry Rewards is designed to be simple and broad. You earn points across nearly everything on property, not just the casino floor. Slots, table games, dining, drinks, spa visits, hotel stays, and retail purchases all contribute to the same rewards system.
Tier Credits mirror your point accumulation over a rolling 12-month cycle, helping you move through status levels while unlocking better perks and stronger multipliers along the way.
Where the locals angle really kicks in is the day-to-day value. This isn’t just a casino card collecting dust between occasional visits. Virgin Hotels Las Vegas is positioning Cherry Rewards Local as an all-property system that rewards consistency across gaming, dining, nightlife, and staycations.
For locals, that translates into perks like:
- 35% off hotel room rates
- Waived resort fees on eligible stays
- 10% off spa services
- $75 pool cabanas Sunday through Thursday
- 25% off Lucia, Kassi Beach House, and Kitchen Express
- A $9.99 weekday breakfast buffet at The Kitchen
- A $6.99 slice-and-drink combo at Pizza Forte
- BOGO drinks at casino bars on beer, house wine, and well spirits
- Tier-based point multipliers up to 5x depending on status level
The multipliers scale with your Cherry Rewards tier:
- Insider: 2x points
- Exclusive: 3x points
- VIP: 4x points
- All-Access: 5x points
So if you’re regularly dropping in for dinner, a few hands at the tables, or drinks after work, the value stacks surprisingly fast over time.
There’s also a tech-forward angle built into the experience. The Cherry Rewards app lets members track points, manage reservations, and connect directly to slot machines for cardless play without needing to carry the physical card everywhere.
To help launch the program, new and existing members who pick up their Cherry Rewards Local card by July 19, 2026 can also receive a scratch-off card with prizes worth up to $1,000 in free slot play or free bet chips.
FAQ
If you are already a Cherry Rewards Member, will you automatically be enrolled into the Locals Program?
No. You must show a valid Nevada Driver’s License at the Casino Cage to verify your residency and to pick up your new Cherry Rewards Local card.
How do I get the no resort fee?
Must show your ID and Local Cherry Rewards card at check-in.
What benefits do you get when enrolling into the Locals Program?
A variety of discounts including no resort fees on hotel stays, buy one get one free drinks at casino bars, restaurant discounts, point multipliers on gaming and much more!
Do I keep my tier level when enrolling into the Locals Program?
Yes. Point and Tier earnings will stay the same.
Does the 25% off Lucia and Kassi include Happy Hours and special promotions?
No, it does not. The discount applies to regular-priced menu items only.
What happens if more than one multiplier is available?
Only the highest available multiplier will be applied.
Are all drinks eligible for the BOGO offer at casino bars?
The BOGO offer is valid on well spirits, beer and house wine only.
Value That Builds Over Time
For locals, this isn’t really about one giant splashy comp. It’s about building value through regular visits. If Virgin Hotels Las Vegas is already part of your routine for gaming, dinner, drinks, or pool days, Cherry Rewards Local quietly turns those habits into discounts, perks, and comps that actually grow the more often you show up.
