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The Know

It’s more rewarding to stay in the know

“Membership Without Dues.” That’s the feeling you get when you join The Know. That means Room Upgrades, the best Rate Discounts when you book directly with Virgin Hotels. The more you let us Know, the more we can pander to your every desire and Personalize Your Stay so Everyone Leaves Feeling Better.

Join Now

rate discounts
Best Rates

Know members get the best room rates when they book direct.

room upgrades
Level Up

Room Upgrades are all yours free of charge, when available and booked directly.

personalize your stay
Your Way

Tell us what you like, and we’ll personalize your stay all the way when you book direct.