If you’re the type who likes getting more out of the same trip, Virgin Hotels Las Vegas has a few ways to make that happen without asking you to jump through hoops. Whether you travel often, like your stays personalized, or enjoy seeing your casino and resort spend come back around in tangible ways, the rewards programs here are built to stack benefits quietly in the background while you enjoy the fun stuff. No spreadsheets required.
Hilton Honors
Hilton Honors is the global option that works before you even arrive. Joining gives you Points you can use across Hilton’s worldwide portfolio, but at Virgin Hotels Las Vegas, those Points feel especially useful. Members get access to exclusive rates, potential room upgrades, and perks that smooth out the stay from check-in to checkout. It’s the kind of program that pays off whether you’re planning one Vegas weekend a year or hopping between cities on a regular basis. The best part is that nothing about it feels stiff or corporate once you’re on property. It still feels like Virgin, just with better odds in your favor.
The Know
If Hilton Honors is about consistency, THE KNOW is where things start to feel more personal. By joining Virgin Red and linking your accounts, you unlock a rewards experience that’s less about points math and more about surprises. Room upgrades, unexpected perks, and small touches that make the stay feel custom-built rather than copy-pasted all fall under THE KNOW umbrella. It’s ideal for guests who appreciate being recognized without having to announce themselves. Everything runs quietly in the background while you enjoy a stay that feels tuned to you.
Cherry Rewards
Cherry Rewards is where Virgin Hotels Las Vegas really flexes. This is the program designed for guests who want every dollar they spend to count, whether that’s on the casino floor, at dinner, or during a spa day. Points add up quickly across gaming, dining, and resort spending, and those points feed directly into tier-based benefits that get better the more you engage. Members enjoy exclusive pricing on chambers and suites, a full year to maintain their status, and faster access to meaningful perks. You don’t need to be glued to the slots to make Cherry Rewards work for you. It’s just as effective for guests who prefer a great meal, a few cocktails, and a comfortable room they actually want to hang out in.
Why It Works
What ties these programs together is flexibility. You’re not locked into one lane or forced to play a specific role. You can earn through travel, earn through play, or earn simply by enjoying the resort the way you planned to anyway. That balance is what keeps the rewards from feeling gimmicky. Everything feels optional, but everything adds up.
Pick Your Program or Stack Them
There’s no rule saying you have to choose just one path. Many guests use Hilton Honors for travel value, THE KNOW for personalization, and Cherry Rewards for on-property perks. Together, they turn a standard Vegas trip into something that feels layered and intentional. More access, better pricing, and perks that show up when they matter.
Ready When You Are
Signing up is simple, and the benefits start faster than you’d expect. Whether you’re planning your first stay or already have a favorite bar, restaurant, or room type, Virgin Hotels Las Vegas makes it easy to get rewarded for showing up. Loyalty here isn’t about chasing points. It’s about making sure every stay gives a little more back than the last.
