Just because you’re visiting Las Vegas doesn’t mean you have to be all about the tables and slots, which is why our Cherry Rewards loyalty program goes beyond our next-level casino experience. Maybe you’re looking for a more low-key outing, but still want to rack up points like a winner without having to roll the dice and test your luck. That’s where Cherry Rewards earns its place as more than just another casino loyalty program because it’s an all-access pass to the high life at Virgin Hotels Las Vegas whether you want to play the game or not.
Cherry Rewards is More Than Just Points, It’s a Lifestyle
Looking for your loyalty to pay off in real ways without all the red tape and fine print? Sure, you can hit it big with slots, poker, and table games (and if you’re into that you’ll be rewarded handsomely), but the real beauty of our Cherry Rewards program is how versatile it truly is in any scenario during your stay at Virgin Hotels Las Vegas. To put it simply, you don’t have to act like a high roller to feel like one; not when spa treatments, fine dining, and entertainment are all a part of the equation.
Here’s how it works:
- Resort spending has its own rewards: Earn 3 points for every $1 spent on eligible non-gaming purchases, like dinner at Kassi Beach House, a massage at The Spa, or a bottle of champagne to have by your side at The Pool.
- Dining and Drinks: It doesn’t matter whether you’re indulging in Fire-Grilled Arrachera at Lucia Mexican Grill or grabbing a casual drink at The Shag Room. Those receipts will keep adding up during your stay.
- Spa & Wellness: Looking for some next-level pampering? Treat yourself to a facial, a deep-tissue massage, or even just a quiet moment at the sauna while you earn points that you can cash in on during your next visit.
- Retail Therapy: Cherry Rewards gives points on qualifying retail purchases throughout Virgin Hotels Las Vegas. Yes, even that boutique swimsuit can earn you points toward your next purchase.
If you’re looking to maximize every moment and every dollar during your stay at Virgin Hotels Las Vegas, we’ve made it easy to turn everyday vacation indulgences into long-term loyalty benefits that you’ll want to write home about.
Planning Around Your Perks
As you continue to earn points with our Cherry Rewards program, you’ll unlock tier-based perks. Even our entry-level “Hello” tier includes members-only offers like complimentary parking, which is reason enough to sign up and take advantage of Cherry Rewards. Once you move up to “Insider” status, you’ll enjoy spa discounts and more affordable drinks (a match made in heaven) which will only continue to pay for themselves if you’re buying rounds for the table. Higher tiers come with VIP parking, room upgrades, and faster reservations. And don’t even get us started on the All Access tier (250,000+ tier credits) which will make your weekend getaway at Virgin Hotels Las Vegas feel more like a trip to your own private resort.
Early Access and VIP Treatment
Tired of hitting the “refresh” button on ticket sites while waiting for your chance to attend a big-name show or event at The Theater? Well, Cherry Rewards members get first dibs, meaning less time spent at the point of sale, and more time getting ready for an unforgettable night out with you and yours. Or if you’re looking for something a little more low-key, you’ll be thrilled to know that you can score preferred seating at one of our many fine dining establishments, or cash in for some poolside perks like easier cabana access, or valet service that works with your schedule.
You Don’t Need the Casino, But it’s There If You Want It
Though we’re talking about all the perks that our Cherry Rewards loyalty program has to offer at Virgin Hotels Las Vegas, we’d be foolish to not mention the gaming benefits that will pay off with huge dividends. For those who do enjoy a night at the tables and the alluring glow of the slots, points rack up quickly (1 point per $1 on slots, 1 point on $3 video poker, plus table game comps based on play), and they count toward the same perks you’ll seek out if you prefer to lay low. That’s right, whether you’re in it for the blackjack, or just want to sink your teeth into a smash burger, we’ve got you covered.
Cherry Rewards is a Vegas Experience Without the Velvet Rope
At the end of the day, Cherry Rewards is all about access; not just to the casino floor, but to the full Virgin Hotels Las Vegas Experience. Drinks? Shows? The Pool? The Spa? Every single box is checked with Cherry Rewards, and it’s the little luxuries that add up to transform your trip into a curated experience that makes every dollar stretch, and every stay at Virgin Hotels Las Vegas count.
Here’s the Rundown:
- Visit the Cashier’s Cage or Satellite Desk with a valid, government-issued photo ID to sign up.
- Existing Momentum members are automatically enrolled and collect their new cards as of March 5, 2025.
- Membership is free, and the rewards begin immediately.
- Enroll by September 1, 2025, and receive up to $1,000 in free slot play during your first seven days, based on play.
Becoming a member of our Cherry Rewards program is straightforward and so easy that you’d be hard-pressed to find a reason not to join the loyalty program.
The First Step is Signing Up
Cherry Rewards at Virgin Hotels Las Vegas offers a comprehensive and engaging loyalty program that enhances every visit from the moment you sign up. From earring points across the resort to unlocking exclusive benefits, your loyalty will be generously rewarded. Sign up today and start experiencing the perks that we designed with you in mind.
